BIO

I am a community-driven digital marketing professional with a background in social media, psychology, and multimedia arts.

I graduated from the University of Merced with two degrees: A B.S. in Business & Management Economics and a B.A. in Psychology, with a minor in Global Arts. I later completed my Master’s in Digital Marketing at Cal Poly Pomona.

I’m also a content creator! I post videos focusing on exploring self-expression and of course... having fun!!

Skills

Work Experience

2019 - Now

2025 - Now

Aug - Nov 2024

July - Aug 2024

Sept 2024

Oct - Apr 2024

Produced content reaching over 60 million views across platforms and collaborated with brands including Instagram's official @InstagramCreators, Choose, Parade, and Kina and Tam.
Partnered with @InstagramCreators to launch content for Instagram's “Add Yours” tool & was featured on their page to showcase best practices tips for other creators.

Content Creator / Influencer (Tiktok, Instagram, Youtube, Pinterest)

Built a social media strategy from scratch using a community-centered, trend-driven approach, monitored trends, managed community, monitored analytics & constructed reports, and managed digital strategy across four concurrent initiatives.
Increased interactions by 338%, views by 129%, and conversions by 900% within the first 5 months of posting.

Social Media Specialist @ Tri-City Mental Health

Contributed to a small business rebrand that increased visibility within its target market and attracted celebrity visits.
Consulted on a marketing strategy built from scratch—including CRM, web design, social media, and product curation.

Freelance Marketing & Social Media Consultant @ Barber Ring

Contributed to the passing of a city-wide measure through building and executing a multi-platform content strategy.
Achieved record-breaking engagement within the first quarter.

Social Media Manager @ Pomona Kids First

Received training in developing engaging, media-standard broadcast scripts, ensuring professional scriptwriting quality.
Produced formal interview videos for the Gente community.

Media Writer & Researcher @ Gente Organizada

Researched influencers through Collabstr and Instagram analytics, recommending 50 creators who aligned with the brand’s values, budget, and campaign goals.
Developed a comprehensive influencer action plan, including outreach templates, collaboration confirmations, guidelines and support materials, and sample scripts for trend-based content.

Social Media Influencer Curation Internship @ Trauma Resource Institude

Oversaw full-cycle content production: scriptwriting, directing, editing, budgeting, filming and project management.
Reached over 10,000 viewers through targeted community distribution and social media amplification.

Freelance Content Producer @ SEEDS

Social Media Manager @ Shakespeare in Yosemite

Created a visual marketing plan resulting in a record breaking 497% increase in reach and 333% rise in interactions!
Led over 20 cast members in the creation of content

Education

Masters of Science in Digital Marketing | California State Polytechnic University, Pomona

Bachelor of Science in Business and Management Economics | University of California, Merced

Bachelor of Arts in Psychology | University of California, Merced

Minor in Global Arts | University of California, Merced